Factors Affecting Decisions of Investment Channel of Millennials in Vietnam

The research group conducts this study to advise investors make informed decisions and recommend attracting investment for channels. Unified Theory of Acceptance Use Technology (UTAUT) by Venkatesh (2003) was utilized refined in provide a more well-rounded explanation concerning variables influencing Millennials' channel Vietnam. Applied simple random sampling method, the surveys were conducted two ways: offline approach at households online through social media distributed 575 questionnaires with 415 deemed qualified including people age from 25 40. results show clear correlation between almost all independent dependent (Factors affect Decision invest). In which, 4 out 5 factors are significant positively impact variable. Keywords: UTAUT; channel; Millennials; decision DOI: 10.7176/EJBM/14-7-04 Publication date: April 30 th 2022